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Why Qualmark?

Qualmark is New Zealand tourism’s official mark of quality. Qualmark provides evidence that your business has been independently validated as a quality tourism business. It provides instant recognition for customers that your business will deliver a quality experience.

With Qualmark, you get more than a logo that instantly tells travellers you run a quality tourism business. 

Here’s what you can expect:

  1. A Qualmark accreditation in recognition of your commitment to sustainable tourism
  2. Qualmark accreditation influences consumer and travel trade decision making.
  3. The ability to leverage your business via ongoing Qualmark partnerships with industry.
  4. Nationwide promotion through the isite network.
  5. Collaboration between Qualmark members through recognition of aligned practices.
  6. Tools and resources to support members in their daily business operations.
  7. Assessed against our Sustainable Tourism Business criteria, which has been officially recognised by the Global Sustainable Tourism Council as being in line with the GSTC Industry Criteria.


Apply for membership.