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Destination Management Plans

Looking Towards Our Future

Destination Management Plans provide a framework for our regions and capture the opportunities, challenges and wishes for their future.

Destination Management Plans have been completed for Ōtautahi Christchurch Waitaha Canterbury and Te Pātaka o Rākaihautū Banks Peninsula. These plans are a government requirement for all regions with the aim of encouraging regenerative tourism across New Zealand while reflecting the aspirations of local communities.

Because of the unique nature of our regions, Canterbury has two Destination Management Plans – one for Ōtautahi Christchurch, Selwyn, Waimakariri and Ashburton, and another for Te Pātaka o Rākaihautū Banks Peninsula that reflects the wider peninsula region but also captures the unique local situations in Akaroa and Lyttelton, which includes their roles as cruise ports.


We welcome manuhiri (visitors) to come and learn about and explore our unique culture, history and geography in a way that delivers benefits for our taiao (environment), our people, and our visitors.

Destination Management Plan

Ōtautahi Christchurch Canterbury Waitaha

Ehara tāku toa i te toa takitahi, engari he toa takitini. 
My strength is not as an individual, but as a collective.

Destination Management Plan

Te Pātaka o Rākaihautū Banks Peninsula

 Whatungarongaro te tangata, toitū te whenua te oranga o te tangata, he whenua. 
As people disappear from sight, the land remains, and the welfare of the people lies in the land.

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