Ōtautahi Christchurch Toolkit

Make the most of our free, high-quality images, videos and resources available to download to help you promote Christchurch as a place to visit, live, work, study and do business.

Teens bodyboarding in Sumner

What is the Ōtautahi Christchurch Toolkit?


Overview

The Ōtautahi Christchurch Toolkit is a free digital resource library providing high-quality brand assets, images, and promotional materials to help tell the story of Christchurch and Canterbury.

Who can use the Ōtautahi Christchurch Toolkit?

The toolkit is designed for anyone who wants to:

  • Promote the Christchurch and Canterbury region as a destination to visit, live, work, study, or do business
  • Create marketing and promotional materials using professional, on-brand assets
  • Share consistent messaging about Ōtautahi Christchurch with their audiences
Visit the Ōtautahi Christchurch Toolkit

Who's already using the Ōtautahi Christchurch Toolkit?

Over 3,700 people from all kinds of industries are utilising the Ōtautahi Christchurch Toolkit — there were over 14,000 downloads in the last year alone.

We’re talking on websites, publications, documents, presentations, projects, advertising — even your Airbnb listing!

  • + 3,700

    People from all kinds of industries are utilising the Ōtautahi Christchurch Toolkit

  • + 14,000

    Downloads in 2025 alone.

Current use cases across industries

Large street art in Christchurch of lips and gold teeth

New Zealand Herald feature


Visit article
Te Pae exterior

Te Pae Convention Centre website

Visit Te Pae
Port Hills and Kennedy's Bush and Ohinetahi CCC

Southern Crossings website

Learn more

What's available to download?

Access a wide range of professional resources, including:

Brand resources

  • Official logos and brand guidelines
  • Visual identity elements
  • Style guides for consistent messaging

Visual assets

  • High-resolution images showcasing Christchurch and Canterbury
  • Video content for digital and social media campaigns
  • Photography covering all nine Canterbury regions: Banks Peninsula, Christchurch, Hurunui, Kaikōura, Mackenzie, Mid Canterbury, North Canterbury, Selwyn, Waimakariri, and Waitaki

Content categories

  • Tourism and destination marketing materials
  • Business and business events resources
  • Education sector promotional content
  • Event marketing assets

File formats

  • Images: JPG, PNG, TIFF, GIF
  • Videos: MP4, MOV, M4V
  • Documents: PDF, DOCX, TXT
  • Presentations: PPTX
  • Vector files: EPS, PSD
  • Archives: ZIP

Why use the Ōtautahi Christchurch Toolkit?

The toolkit ensures everyone promoting Ōtautahi Christchurch and Canterbury has access to professional, consistent materials that align with our unified brand identity. By using these shared resources, you help amplify our collective story and strengthen the reputation of our region.

Couple shopping at the Tannery

Get the best out of the Ōtautahi Christchurch Toolkit

We encourage you to share the Ōtautahi Christchurch Toolkit with your contacts and tell them to register to get the best out of this resource.

By registering you can unlock more ways to share our city’s story:

  • Access exclusive high-res images, videos, brand assets & resources
  • Get updates when new campaigns & content launch
  • Save favourites & create your own collections
  • Ensure correct usage rights for official ChristchurchNZ materials
Register