Join us for tourism industry updates and tips to help keep you ahead of the game. Each week we'll introduce a new topic for discussion. So be sure to tune in and post your feedback – whether you have a question or some insights to share.
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5 March 2014 - Whether or not you believe the predictions that Facebook will lose 80% of its users by 2017. It’s probably fair to say that it and other social media platforms will remain a valuable channel in your organisation’s marketing mix if their features, functionality and users help you achieve your marketing goals.Find out more
3 April 2014 - Singapore and surrounding countries are a significant source of visitors to Christchurch and Canterbury. The direct flights from Singapore to Christchurch provide an important link into the region...Find out more
9 April 2014 - It may sound a little dull but monitoring the stats and conducting our own research is the foundation for all our work. Research projects help us to understand the visitor experience as it is (including identifying any issues), as well as understanding potential visitors and opportunities within a particular market.Find out more
6 October 2014 - Over the past 4 years we have seen a significant decline in Australian holiday arrivals flying direct into Christchurch. However, confidence from this market has been given a big lift with trans-Tasman airline capacity increasing by 11% over the coming summer season.Find out more
Do you have a topic you would like to see discussed on Shore to Rise? Let us know what you want to hear about.