Screen Canterbury sat down with our very own Simon Waterhouse from Resonate to chat about the new project to launch Ethiques innovative range of concentrates.
In a fast paced world of one-off co-labs and pretend partnerships, it's lovely to see a longstanding relationship go from strength to strength. Resonate and their client Ethique, have been working together over the past three years on numerous world-changing initiatives. To say that Ethique's growth has been successful would be the classic understatement. Ethique have taken the skincare, haircare and toiletries world by storm - and Resonate have been right there, alongside, helping them tell their remarkable story.
The latest project, just launched is a bold new initiative from Ethique to reduce packaging altogether, with their innovative concentrate's range. Resonate put together a team of Cantabrian locals starting with the Writer/Director Zac Beckett-Knight and Creative Director Simon Waterhouse. The concepts had to have a global reach, so an all-star diverse range of actors were chosen to champion the new products. The rest of the crew were sourced from the large pool of industry talent that Canterbury has to offer - it was a truly local production with massive international reach.
Simon Waterhouse - Resonate
they allowed us to bring the creative to life, letting us push the performances to the level required. It was a great team effort that shows the depth of production talent in Canterbury, but also the enormous acting talent we have here..."
"We are so fortunate to have the trust of our client Brianne and her team" says Resonate's Simon Waterhouse "they allowed us to bring the creative to life, letting us push the performances to the level required. It was a great team effort that shows the depth of production talent in Canterbury, but also the enormous acting talent we have here..."
Resonate are fast becoming known for their creative interpretation abilities, but have always been known for their production capabilities, cinematic innovation and prolific attention to detail in the edit room.