Skip to content


Expressions Of Interest

BLOOM 2021

Expressions Of Interest

Expressions of Interest are now open until midnight 8 July for the BLOOM 2021 programme of major events.

About BLOOM 2021

In spring there’s no better place to be than Ōtautahi Christchurch.

BLOOM is ChristchurchNZ’s city-wide spring major events and visitation campaign. The purpose of BLOOM is:

  • To create a vibrant city by owning spring, which increases city pride and visitation.

Now in its third year of delivery, BLOOM brings together fashion, racing, festivals, gigs and the beauty of spring under one campaign and brand that celebrates Ōtautahi Christchurch and its unique vibrancy during the spring season.

In 2021 ChristchurchNZ will host and deliver the BLOOM destination campaign from September to November, driving our destination message to residents and national and international markets.

Submit Your BLOOM 2021 Expression Of Interest

We invite you to submit your Expression of Interest (EOI) by reading the guidelines below, downloading and completing the EOI form and sending to by midnight 8 July.

Contact Us

If you have any questions, please contact us.

< 5D6DACB5-F90A-4906-A658-3CFFABC2F5D1