Lumbersexuals in Canterbury

4 February 2015

By Kelly Stock, Media and Communications Manager, Christchurch & Canterbury Tourism

It's taking the world by storm…move over Metrosexual, Hipsters and the like, the newest man on the scene is the "Lumbersexual". He's in touch with his manly side, and feels at home in the rugged outdoors, all the while sporting his neatly trimmed and immaculately groomed beard.

You may be wondering why we here at CCT care about this new fad but a straw poll revealed a few secret bearded man fans, so we have decided to embrace this fashion trend since our region has so much to offer this market!

Think canyoning in the Kaumira Canyon, or perhaps an exploration through Cave Stream. High County fishing and hunting are sure to be top of his "to do" list, and let's not forget a bit of adrenalin thrills and spills with skydiving or bungy! But remember there's a strong desire to maintain their rugged good looks, so some of our high end lodges and delicious gourmet food will come in handy too.

We believe so strongly in Canterbury's (or is this a good time to reference Man-terbury?) ability to satisfy these city men who just don't get "back to nature" as much as they wished they could, that we are putting a new media campaign together to attract this untapped market.

He's in touch with his manly side, and feels at home in the rugged outdoors, all the while sporting his neatly trimmed and immaculately groomed beard.

Kelly Stock, Media and Communications Manager, Christchurch & Canterbury Tourism

How can your business get involved? Apart from making sure you have a mirror and beard comb handy at all times, just let us know if you think your business fits the bill for this group of men, and if you are keen to get involved and we may be able to feature you in an upcoming media famil!

Comments

Add a comment

Please add your comment below

  • Total upload limit 2MB, only upload PNG, JPG & GIF files
  • Retype the CAPTCHA code from the image
    Change the CAPTCHA codeSpeak the CAPTCHA code
     
  • By jhonalice 13/03/2017

    Great post full of useful tips! My site is fairly new and I am also having a hard time getting my readers to leave comments. Analytics shows they are coming to the site but I have a feeling “nobody wants to be first”.
    best orthopedic sleepjunkie solution

    Reply
  • By sangar 23/03/2017

    Good post jasa buat website. I learn something new harga and challenging on jasa website blogs I stumbleupon every day of jasa.It will always be exciting to read website content from other pembuatan writers and use a jasa pembuatan web and harga jasa pembuatan website little something from their jasa pembuatan website

    Thank you for providing jasawebb.com information from your jasa pembuatan website profesional website. On of the good jasa website perusahaan website in search results https://jasawebb.com .
    You’ve written nice jual post , I am gonna bookmark this obat page , thanks for info. I actually appreciate your own aborsi position and I will be sure to come back here.his is a really good post. Must admit that you are among the best bloggers I have read. Thanks for posting this informative article of obat aborsi . You may havce a lot of jual obat aborsi and obat aborsi, as well jual obat aborsi surabaya.
    .
    I would once again praise menggugurkan to god about this amazing post kandungan. Thank you so much for the detailed information cara. I love to read tips from cara menggugurkan kandungan who are really successful with what they do. It inspires me of obat an I learn a lot penggugur witch helps me to grow my business obat penggugur kandungan faster.
    I was reading the provided article with a great interest! This post is useful and informative cara menggugurkan kandungan.Thanks for sharing obat telat datang bulan and also obat telat bulan. You’ve written nice post, I am gonna bookmark this page, thanks for obat telat datang bulan info. I actually appreciate your own position and I will be sure to come back here.his is a really good post.
    Well, Thanks a lot of jual for such a wonderful post of obat aborsi, the stuff posted were really obat interesting and useful jual obat aborsi. The quality of aborsi the content was good and clear.
    I would once again praise to god about this amazing post mesin coding. Thank you so much for the detailed information. I love to read tips from people who are really successful with what they do inkjet printer industri. It inspires me an I learn a lot witch helps me to grow my business faster.
    I want to thank you for https://www.gooddoctorcompany.com interesting and helpful information https://www.lucimaybe.com and I like your point of view. Thank you!- I love to read this type of material Good and attractive information I take from it..Thank you for posting such a good article https://jasawebb.com .

    Reply
  • By lami88 23/03/2017

    Common rail direct injection is an intelligent way of controlling a diesel engine with use of modern computer systems.Common Rail direct injection helps to improve the power, performance and reduce harmful emissions from a diesel engine. Conventional Diesel Engines (non-CRDI engines) are sluggish, noisy and sensor in performance compared to a CRDI engine.
    Common Rail Nozzle or Common Rail Injector Valve is also sometimes referred to by many similar or different names. Some brands use name CRDe / DICOR / Turbojet / DDIS / TDI etc. All these systems work on same principles with Common Rail Injector slight variations and enhancements here and there.
    Common rail direct injection system uses Common Rail Shim & Gasket kit which is like one single rail or fuel channel which contains diesel compresses at high pressure. This is a called a common rail because there is one single pump which compresses the diesel and one single rail which contains that compressed fuel. In conventional diesel engines, there will be as many pumps and fuel rails as there are cylinders.

    Reply
  • By lami88 23/03/2017

    Common rail direct injection is an intelligent way of controlling a diesel engine with use of modern computer systems.Common Rail direct injection helps to improve the power, performance and reduce harmful emissions from a diesel engine. Conventional Diesel Engines (non-CRDI engines) are sluggish, noisy and sensor in performance compared to a CRDI engine.
    Common Rail Nozzle or Common Rail Injector Valve is also sometimes referred to by many similar or different names. Some brands use name CRDe / DICOR / Turbojet / DDIS / TDI etc. All these systems work on same principles with Common Rail Injector slight variations and enhancements here and there.
    Common rail direct injection system uses Common Rail Shim & Gasket kit which is like one single rail or fuel channel which contains diesel compresses at high pressure. This is a called a common rail because there is one single pump which compresses the diesel and one single rail which contains that compressed fuel. In conventional diesel engines, there will be as many pumps and fuel rails as there are cylinders.

    Reply