9 March 2016
By Emma O'Reilly, Media and Communications Manager, Christchurch & Canterbury Tourism
It has been an eventful quarter so far for international and domestic media coverage of the region. Despite implementing a “blackout” period during the peak summer on hosting media to take pressure off the industry this has now been lifted and we are now all hands on deck. Have a read of some key highlights over the past few months with our picks from domestic and international markets.
Kia Ora Magazine
CCT hosted Air New Zealand’s premium inflight magazine Kia Ora, showcasing “Christchurch 5 years on” from the 2011 earthquakes. The journalist explored all the arts and creativity throughout the city as well as the state of the art architecture and the many wonderful hospitality options available throughout the city. Kia Ora is published monthly with a circulation of 46,000 and readership of 344,000.
Traveltalk is a multi-award-winning travel news magazine that has been a familiar sight on the desks of travel agencies across Australia for thirty years. Traveltalk delivers industry news, perspectives on travel and tourism issues, features on international and Australian destinations, to every travel agency in Australia, with the aim of providing them with information and insights that will help them better sell and service their travelling clients. Traveltalk Magazine published a feature on Christchurch in the February issue, including a front cover shot!
Read the article: "Christchurch The City Bites Back"
Penrith Panthers Promotion
Christchurch will see the return of the NRL with the Penrith Panthers bringing their Round 10 home game against the NZ Warriors to AMI Stadium on the 14th May 2016. CCT are working with the organisers to gain as much media coverage as possible both in New Zealand and Australia to attract visitors to game. Phil Gould NRL Australian icon and Penrith Panthers GM came to Christchurch to be the face of the announcement. CCT helped coordinate a promotional video of Phil Gould along with Frank Endacott (ex Warriors coach) where they explored the city showcasing all the attractions Christchurch has to offer.
The announcement received great online coverage on sporting outlets: "Panthers unveil Christchurch partnership"
Sunday Star Times
Sunday Star Times is a newspaper which breaks and backgrounds stories of national significance, at the same time providing a quality leisure read. It is based in Auckland with news bureaus in Wellington and Christchurch. Journalist Brenda Ward covered Christchurch as well as exploring Banks Peninsula. The Sunday Star-Times has readership of 367,000.
Read the article:"Punting and petanque in the Europe of the south"
MiNDFOOD Magazine is one of the leading women’s lifestyle magazine on the market, it is published in both Australia and New Zealand, with distribution to other parts of the world, including the UK, Europe, Asia, the Middle East and the US. MiNDFOOD covers Health, Food and Drink, Travel, Community, Environment, Culture, Beauty, Design, and News. MiNDFOOD is published monthly with a New Zealand circulation of 36,800 and readership of 212,000 and a print run of 65,000 in Australia.
Read the article: "Heart & Soul"
Australian Gourmet Traveller (AGT)
One of the most influential magazines in the Australian food and travel industry is AGT. The magazine features innovative recipes, reviews and food news, exploration of exotic destinations, special properties and unique experiences around the globe. CCT hosted AGT showcasing all the wonderful hospitality options available in Christchurch. AGT is published monthly with a circulation of 60,443 and readership of 229,000.
Read the article: "Brave New World"
TNZ Japan Campaign Video
To target young independent travellers from Japan, TNZ created 3 campaign videos using two key influencers in the Japanese travel industry as their talent. The influencers run their own travel social network sites called “Tabippo”, “Trippiece” and ”ReTrip”. Three regions were chosen and Canterbury was one of them. Mackenzie, Christchurch and Waipara where showcased.
North & South Magazine
North & South has been keeping Kiwis informed and enlightened since 1986. Producing one of New Zealand’s best-read monthly current affairs and lifestyle magazine, North & South is a touchstone of New Zealand life. Journalist Jenny Nicholls visited Christchurch for an update on the city's progress, showcasing the growing hospitality scene in the city and people behind the flourishing businesses.
North & South Magazine has a circulation of 25,311 and readership of 247,000.
Read the article: "Spirit of the Blitz"