Shore to Rise - Christchurch & Canterbury Tourism's Industry Blog

Join us for tourism industry updates and tips to help keep you ahead of the game. Each week we'll introduce a new topic for discussion. So be sure to tune in and post your feedback – whether you have a question or some insights to share.

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      • Media,
      • Social media

      Budding Instagrammers descend on Akaroa

      8 March 2016 - Over the past weekend CCT alongside Black Cat Cruises hosted our fourth InstaMeet. Attended by over 70 photographers and Instagram enthusiasts this meant this was our biggest InstaMeet to date. CCT was blown away by the response and also the coverage this generated was exceptional.

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      • Social media,
      • Marketing

      Instagram Global Relay - Canterbury Represents

      28 September 2015 - Yesterday was United Nations World Tourism Day. To mark this day, Christchurch and the Canterbury region was chosen to represent New Zealand on helloworld's global Insta-relay.

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      • Media,
      • Aoraki / Mount Cook Mackenzie,
      • Social media

      Canterbury makes the headlines

      4 August 2015 - Our picks for six media results that showcase the variety of domestic and international media that have visited the city and region over the past quarter.

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      • Australia,
      • Marketing campaign,
      • Social media

      Showing Aussies what you ‘Can Do’ in Canterbury

      6 May 2015 - Today we launch our new campaign in the Australian market "Can Do in Canterbury". The aim of the campaign is to show Sydneysiders the depth of all the things you “Can Do” in a short break Canterbury holiday. Whether it be star gazing in Lake Tekapo, Quad Biking in Hanmer Springs or sampling the wines of the Waipara Valley.

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      • Marketing campaign,
      • Social media

      Using Locals to Create Content

      9 April 2015 - This week we launched our latest domestic campaign “Pockets of Awesome” into the Auckland and Wellington market. To create the content that underpins the campaign we asked locals to share what they think are Christchurch’s “Pockets of Awesome”.

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      • Marketing campaign,
      • Social media

      Unleashing Christchurch’s "Pockets of Awesome"

      17 November 2014 - Take a bunch of sceptical Aucklanders, show them a good time in Christchurch, and leave them eager to come back. It’s that simple, right?

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      • Marketing,
      • Social media

      Rumours of Facebook’s demise have been greatly exaggerated

      5 March 2014 - Whether or not you believe the predictions that Facebook will lose 80% of its users by 2017. It’s probably fair to say that it and other social media platforms will remain a valuable channel in your organisation’s marketing mix if their features, functionality and users help you achieve your marketing goals.

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