Shore to Rise - Christchurch & Canterbury Tourism's Industry Blog

Join us for tourism industry updates and tips to help keep you ahead of the game. Each week we'll introduce a new topic for discussion. So be sure to tune in and post your feedback – whether you have a question or some insights to share.

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      • Marketing campaign,
      • Social media

      Unleashing Christchurch’s "Pockets of Awesome"

      17 November 2014 - Take a bunch of sceptical Aucklanders, show them a good time in Christchurch, and leave them eager to come back. It’s that simple, right?

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      • Christchurch & Canterbury Tourism,
      • Marketing

      Marketing team activity year in review

      7 November 2014 - To help see the complete picture of what the marketing team does we have put together a video that acts as a summary of our recent activity and shows some of the highlights.

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      • Australia,
      • Christchurch & Canterbury Tourism,
      • Marketing,
      • Marketing campaign

      Cutest seal ever tempting Western Australians

      5 November 2014 - This summer Air New Zealand’s direct service between Perth and Christchurch will be back and to ensure it is again a huge success a campaign focused on Canterbury gems launched this week.

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      • China market,
      • Christchurch & Canterbury Tourism,
      • Marketing,
      • Trade

      Our new trade initiative - Top of the South

      23 October 2014 - CCT in partnership with Kaikoura Tourism, Hurunui Tourism, Destination Marlborough, Nelson Tasman Tourism and Tourism West Coast have joint forces to promote these regions and top of the South Island touring routes.

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      • Australia,
      • Christchurch & Canterbury Tourism,
      • Marketing,
      • Marketing campaign

      Targeting Aussies with a Canterbury Tales twist

      6 October 2014 - Over the past 4 years we have seen a significant decline in Australian holiday arrivals flying direct into Christchurch. However, confidence from this market has been given a big lift with trans-Tasman airline capacity increasing by 11% over the coming summer season.

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      • Accommodation,
      • Attractions,
      • Christchurch & Canterbury Tourism,
      • Marketing campaign,
      • Hospitality

      What do New Zealanders really think of Christchurch?

      23 June 2014 - Christchurch on Sale is the first Christchurch campaign that we’ve run in the domestic market since the earthquake. Why is this you may ask? Surely the domestic market should’ve been targeted long ago since they’re so close?

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      • Accommodation,
      • Chinese food,
      • China market

      Top tips to help you engage with Chinese visitors

      28 May 2014 - Cissy Chen, our China Marketing Coordinator, shares some key insights and top tips that you can use to help get your business "China ready".

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      • Hospitality,
      • Independent travellers,
      • Recovery

      Big on Boutique

      30 April 2014 - Boutique. Sophisticated. Exclusive. Words that seem to describe the majority of the new establishments in the city. Now don’t get me wrong, I truly love what’s happening around Christchurch... but where are the options for just everyday?

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      • Attractions,
      • Christchurch & Canterbury Tourism,
      • Hospitality,
      • Independent travellers,
      • Public Holidays

      Public Holidays... Yay or Nay?

      23 April 2014 - Every Easter weekend there’s the same news story on Good Friday or Easter Sunday – should shops be allowed to open? It’s actually a very fine line between what is allowed to open and what isn’t.

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      • Christchurch & Canterbury Tourism,
      • Marketing,
      • Research

      Tourism Research 101

      9 April 2014 - It may sound a little dull but monitoring the stats and conducting our own research is the foundation for all our work. Research projects help us to understand the visitor experience as it is (including identifying any issues), as well as understanding potential visitors and opportunities within a particular market.

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