Shore to Rise - Christchurch & Canterbury Tourism's Industry Blog

Join us for tourism industry updates and tips to help keep you ahead of the game. Each week we'll introduce a new topic for discussion. So be sure to tune in and post your feedback – whether you have a question or some insights to share.

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      • Trade

      Feedback from TRENZ

      4 June 2015 - Alongside 20 tourism operators CCT represented our city and the region a few weeks ago at the tourism industry's biggest annual trade show TRENZ. The overall feeling was very positive, and many Canterbury operators commented that this has been the most successful TRENZ post 2011.

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      • China market,
      • Chinese food

      Adding Dumplings to the menu

      27 May 2015 - Christchurch & Canterbury Tourism is working on a project that aims to lead a new type of food revolution in the region, with the goal of teaching our regional cafes how to cater for the demands of the growing Chinese visitor market.

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      • Australia,
      • Marketing campaign,
      • Social media

      Showing Aussies what you ‘Can Do’ in Canterbury

      6 May 2015 - Today we launch our new campaign in the Australian market "Can Do in Canterbury". The aim of the campaign is to show Sydneysiders the depth of all the things you “Can Do” in a short break Canterbury holiday. Whether it be star gazing in Lake Tekapo, Quad Biking in Hanmer Springs or sampling the wines of the Waipara Valley.

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      • Marketing campaign,
      • Social media

      Using Locals to Create Content

      9 April 2015 - This week we launched our latest domestic campaign “Pockets of Awesome” into the Auckland and Wellington market. To create the content that underpins the campaign we asked locals to share what they think are Christchurch’s “Pockets of Awesome”.

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      • Japanese market

      CCT's Response to Air NZ Cancelling Japanese Service

      2 April 2015 - After 26 years of direct connection with Japan it is hugely disappointing for Christchurch to lose its direct Air New Zealand connection from Japan.

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      • Singapore,
      • Trade

      40 South East Asia Travel Trade Visit Christchurch & Canterbury

      26 March 2015 - Last week saw 40 travel trade from the South East Asian markets of Singapore, Malaysia, Thailand and Indonesia arrive into Christchurch for a week experiencing Christchurch, Canterbury and the rest of New Zealand.

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      • Christchurch & Canterbury Tourism,
      • Marketing campaign

      Lumbersexuals in Canterbury

      4 February 2015 - It's taking the world by storm…move over Metrosexual, Hipsters and the like, the newest man on the scene is the “Lumbersexual” and he is starting to invade Canterbury.

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      • Hospitality,
      • ICC Cricket World Cup,
      • Independent travellers

      Howzat?! What the ICC Cricket World Cup has in store for Christchurch

      16 December 2014 - The blog you’ve been waiting for! Time to learn everything there is to know about the ICC Cricket World Cup 2015 and what it means for businesses in Christchurch.

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      • China market,
      • Christchurch Airport

      China market update and air route development

      2 December 2014 - At 5.45pm today the inaugural flight from China Airlines will touch down in Christchurch. To mark this occasion we've pulled together the most up-to-date info about the China market and upcoming air route developments.

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      • China market

      CCT's recent China market activity

      2 December 2014 - With China Airlines beginning their Christchurch service we thought it was an ideal time to update on recent CCT activities including our key insights from our November trade visit to China.

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