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Shore to Rise - Christchurch & Canterbury Tourism's Industry Blog

Join us for tourism industry updates and tips to help keep you ahead of the game. Each week we'll introduce a new topic for discussion. So be sure to tune in and post your feedback – whether you have a question or some insights to share.

Page 1 - Showing 1-7 of 7 results Filtered by Marketing campaign

  • What do New Zealanders really think of Christchurch?

    23 June 2014 - Christchurch on Sale is the first Christchurch campaign that we’ve run in the domestic market since the earthquake. Why is this you may ask? Surely the domestic market should’ve been targeted long ago since they’re so close?

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  • Targeting Aussies with a Canterbury Tales twist

    6 October 2014 - Over the past 4 years we have seen a significant decline in Australian holiday arrivals flying direct into Christchurch. However, confidence from this market has been given a big lift with trans-Tasman airline capacity increasing by 11% over the coming summer season.

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  • Cutest seal ever tempting Western Australians

    5 November 2014 - This summer Air New Zealand’s direct service between Perth and Christchurch will be back and to ensure it is again a huge success a campaign focused on Canterbury gems launched this week.

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  • Unleashing Christchurch’s "Pockets of Awesome"

    17 November 2014 - Take a bunch of sceptical Aucklanders, show them a good time in Christchurch, and leave them eager to come back. It’s that simple, right?

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  • Lumbersexuals in Canterbury

    4 February 2015 - It's taking the world by storm…move over Metrosexual, Hipsters and the like, the newest man on the scene is the “Lumbersexual” and he is starting to invade Canterbury.

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  • Using Locals to Create Content

    9 April 2015 - This week we launched our latest domestic campaign “Pockets of Awesome” into the Auckland and Wellington market. To create the content that underpins the campaign we asked locals to share what they think are Christchurch’s “Pockets of Awesome”.

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  • Showing Aussies what you ‘Can Do’ in Canterbury

    6 May 2015 - Today we launch our new campaign in the Australian market "Can Do in Canterbury". The aim of the campaign is to show Sydneysiders the depth of all the things you “Can Do” in a short break Canterbury holiday. Whether it be star gazing in Lake Tekapo, Quad Biking in Hanmer Springs or sampling the wines of the Waipara Valley.

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