Shore to Rise
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Shore to Rise - Christchurch & Canterbury Tourism's Industry Blog

Join us for tourism industry updates and tips to help keep you ahead of the game. Each week we'll introduce a new topic for discussion. So be sure to tune in and post your feedback – whether you have a question or some insights to share.

Page 1 - Showing 1-10 of 12 results Filtered by Marketing

  • Rumours of Facebook’s demise have been greatly exaggerated

    5 March 2014 - Whether or not you believe the predictions that Facebook will lose 80% of its users by 2017. It’s probably fair to say that it and other social media platforms will remain a valuable channel in your organisation’s marketing mix if their features, functionality and users help you achieve your marketing goals.

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  • Filtering out the phonies

    12 March 2014 - With so many bloggers, journalists, and film crews around, how do you decipher the genuine, from those that promise the world without delivering anything?

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  • Singaporeans - sophisticated with a soft spot for the South Island

    3 April 2014 - Singapore and surrounding countries are a significant source of visitors to Christchurch and Canterbury. The direct flights from Singapore to Christchurch provide an important link into the region...

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  • Tourism Research 101

    9 April 2014 - It may sound a little dull but monitoring the stats and conducting our own research is the foundation for all our work. Research projects help us to understand the visitor experience as it is (including identifying any issues), as well as understanding potential visitors and opportunities within a particular market.

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  • Targeting Aussies with a Canterbury Tales twist

    6 October 2014 - Over the past 4 years we have seen a significant decline in Australian holiday arrivals flying direct into Christchurch. However, confidence from this market has been given a big lift with trans-Tasman airline capacity increasing by 11% over the coming summer season.

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  • Our new trade initiative - Top of the South

    23 October 2014 - CCT in partnership with Kaikoura Tourism, Hurunui Tourism, Destination Marlborough, Nelson Tasman Tourism and Tourism West Coast have joint forces to promote these regions and top of the South Island touring routes.

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  • Cutest seal ever tempting Western Australians

    5 November 2014 - This summer Air New Zealand’s direct service between Perth and Christchurch will be back and to ensure it is again a huge success a campaign focused on Canterbury gems launched this week.

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  • Marketing team activity year in review

    7 November 2014 - To help see the complete picture of what the marketing team does we have put together a video that acts as a summary of our recent activity and shows some of the highlights.

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  • Welcome to the team - Joy and Jessica

    6 August 2015 - Join us in welcoming two new faces to the CCT marketing team. Joy Sajamark is our new Trade Marketing Manager and Jessica Hynes started earlier this week as our Media Marketing Coordinator.

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  • Instagram Global Relay - Canterbury Represents

    28 September 2015 - Yesterday was United Nations World Tourism Day. To mark this day, Christchurch and the Canterbury region was chosen to represent New Zealand on helloworld's global Insta-relay.

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