Shore to Rise
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Shore to Rise - Christchurch & Canterbury Tourism's Industry Blog

Join us for tourism industry updates and tips to help keep you ahead of the game. Each week we'll introduce a new topic for discussion. So be sure to tune in and post your feedback – whether you have a question or some insights to share.

Page 1 - Showing 1-10 of 21 results Filtered by Christchurch & Canterbury Tourism

  • 10 ways to infiltrate CCT - Part 1

    13 February 2014 - We've been told that Christchurch & Canterbury Tourism (CCT) is a mysterious enigma, filled with lots of lovely ladies, plus a couple of scruffy guys! But what do we really do and how can you benefit from CCT and the team's huge knowledge base! (Even if we do say so ourselves…).

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  • 10 ways to infiltrate CCT - Part 2

    19 February 2014 - We know you've been waiting all week for this second installment in our introduction to Christchurch & Canterbury Tourism. So, we won't keep you waiting any longer, read on...

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  • So why is Australia a key market for tourism?

    26 February 2014 - Not only do Australians make up our largest number of arrivals into Christchurch, they’re also the biggest arrival market nationwide. The Australian market generates over 45% of total arrivals into New Zealand.

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  • Tourism Research 101

    9 April 2014 - It may sound a little dull but monitoring the stats and conducting our own research is the foundation for all our work. Research projects help us to understand the visitor experience as it is (including identifying any issues), as well as understanding potential visitors and opportunities within a particular market.

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  • Public Holidays... Yay or Nay?

    23 April 2014 - Every Easter weekend there’s the same news story on Good Friday or Easter Sunday – should shops be allowed to open? It’s actually a very fine line between what is allowed to open and what isn’t.

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  • What do New Zealanders really think of Christchurch?

    23 June 2014 - Christchurch on Sale is the first Christchurch campaign that we’ve run in the domestic market since the earthquake. Why is this you may ask? Surely the domestic market should’ve been targeted long ago since they’re so close?

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  • Targeting Aussies with a Canterbury Tales twist

    6 October 2014 - Over the past 4 years we have seen a significant decline in Australian holiday arrivals flying direct into Christchurch. However, confidence from this market has been given a big lift with trans-Tasman airline capacity increasing by 11% over the coming summer season.

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  • Our new trade initiative - Top of the South

    23 October 2014 - CCT in partnership with Kaikoura Tourism, Hurunui Tourism, Destination Marlborough, Nelson Tasman Tourism and Tourism West Coast have joint forces to promote these regions and top of the South Island touring routes.

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  • Cutest seal ever tempting Western Australians

    5 November 2014 - This summer Air New Zealand’s direct service between Perth and Christchurch will be back and to ensure it is again a huge success a campaign focused on Canterbury gems launched this week.

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  • Marketing team activity year in review

    7 November 2014 - To help see the complete picture of what the marketing team does we have put together a video that acts as a summary of our recent activity and shows some of the highlights.

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