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40 South East Asia Travel Trade Visit Christchurch & Canterbury

26 March 2015

By Rowan Worner, GM Marketing, Christchurch & Canterbury Tourism

Last week saw 40 travel trade from the South East Asian markets of Singapore, Malaysia, Thailand and Indonesia arrive into Christchurch for a week experiencing Christchurch, Canterbury and the rest of New Zealand.  

Organised by Tourism New Zealadn, the agents arrived on the direct Singapore Airlines flight and were hosted for the day by CCT in the city getting to learn about Christchurch. This involved experiencing various products including such as Punting on the Avon and Hassle-free Discover Christchurch Tour and concluded with the official welcome function at Ilex Café in the Botanic Gardens.

Their responses to seeing the changes in Christchurch were really positive. Many of these agents had a good knowledge level about New Zealand and it was a brilliant opportunity to give them a solid understanding of the city that they can now pass on to their clients.

The following day the Isaac Theatre Royal was the backdrop for a day long training session where 15 Regional Tourism Organisations gave destination and product updates to the group in a series of in-depth 30 minute workshops.

The group then split into four and followed various itineraries that saw them travelling to Canterbury districts of Akaroa, Aoraki/Mount Cook, Arthur’s Pass, Waipara, Kaikoura and then further around New Zealand.

Market Continues to be Strong

New Zealand continues to be a popular place for South East Asian holiday visitors as it is a contrast from their home markets with our open space, big scenery and fresh air. Singapore is the biggest market and over half of Singaporean visitors (58.4 per cent) travel outside the main regions, and 48.6 per cent are repeat visitors.

Over the past year each of these markets has seen growth with the emerging market of Indonesia leading the charge with the biggest percentage change.

  YE Feb Total Visitor Arrivals % Change YE Feb Holiday Visitor Arrivals % Change Average Length of Stay
Singapore 47,296 +10.5% 28,384 +9.2% 12.5 days
Malaysia 31,536 +7.2% 20,160 +9.8% 15.3 days
Thailand 21,376 +1.8% 11,088 +7.4% -
Indonesia 15,408 +13.3% 10,272 +15.9% -


Direct Air Capacity into Christchurch

Between December 2014 and February 2015 Singapore Airlines added 24 extra flights to their daily service between Christchurch and Singapore.

The new services are a result of strong demand for travel to the South Island over the busy summer holidays. All flights were operated by the airline’s newly retrofitted 777-200ERs, representing close to 6,400 additional seats to Christchurch.