Christchurch & Canterbury Tourism Official Visitor Guide Online Advertising

Christchurch & Canterbury Tourism’s responsive (mobile, tablet and desktop compatible) website, has over 650,000 visits each year. From 1 April 2016 – 31 March 2017, there were 652,489 visits with:

  • 59% being New Zealand visits
  • 17% being Australian visits
  • 41% being desktop users
  • 59% being mobile and 11% tablet users

To support sales in the Official Visitor Guide (OVG) the following christchurchnz.com advertising space is provided for each type of advertisement purchased in the OVG.

This advertising guarantees promotion on christchurchnz.com for one year (1 July 2017 - 30 June 2018), subject to the specifications and exclusions outlined below, but does not provide exclusive advertising rights. There will be other tourism activities profiled on christchurchnz.com throughout the year as determined by CCT.

Full page advertisements

Full page advertisers will receive one Search Rotator advertisment for 12 months and one Destination Page Sidebar placement for one month (determined on a first in, first served basis).

Search Rotator advertisment placement

  • A 12 month feature on the appropriate Search Rotator e.g. AccommodationWhat to see & do or Getting Around / Transport search page rotators.
  • Search page selection is determined by the product/service category of the advertiser.
  • Wine & Dine products and services will be promoted on the What to see & do search page.
  • Advertisement will link through to the advertiser’s operator listing on christchurchnz.com.

Search Rotator advertisement specifications

  • 1 x JPEG landscape photo that contains no text or other graphics (this is important for christchurchnz.com’s responsive design), up to 2000 pixels in width. Suitable quality (72 dpi or higher) so that the image doesn’t appear grainy or pixelated. CCT can assist with the resizing of print quality images.
  • Headline up to 4 words
  • Body copy up to 15 words
  • Link text up to 4 words

Search Rotator

Destination Sidebar placement

  • A one month Destination Sidebar placement valid between 1 July 2017 - 30 June 2018 on the appropriate destination pages of christchurchnz.com.
  • Month selection is determined by the months still available at time of booking (first in, first served basis).
  • The Destination Page Sidebar will link through to the advertiser’s operator listing on christchurchnz.com.

Destination Sidebar advertisement specifications

  • 1 x JPEG landscape photo that contains no text or other graphics (this is important for christchurchnz.com’s responsive design), up to 2000 pixels in width. Suitable quality (72 dpi or higher) so that the image doesn’t appear grainy or pixelated. CCT can assist with the resizing of print quality images.
  • Headline up to 6 words
  • Body copy up to 25 words
  • Link text up to 4 words 

Destination Sidebar OVG image

Half page advertisements

Half page advertisers will receive a 12 month feature on the applicable Search Rotator of christchurchnz.com.

Search Rotator advertisement placement

  • A 12 month feature on the appropriate Search Rotator e.g. Accommodation, What to see & do or Getting Around / Transport search page rotators.
  • Search page selection is determined by the product/service category of the advertiser.
  • Wine & Dine products and services will be promoted on the What to see & do search page.
  • Advertisement will link through to the advertiser’s operator listing on christchurchnz.com.

Search Rotator advertisement specifications

  • 1 x JPEG landscape photo that contains no text or other graphics (this is important for christchurchnz.com’s responsive design), up to 2000 pixels in width. Suitable quality (72 dpi or higher) so that the image doesn’t appear grainy or pixelated. CCT can assist with the resizing of print quality images.
  • Headline up to 4 words
  • Body copy up to 15 words
  • Link text up to 4 words

Third page advertisements

Third page advertisers will reveive a 12 month Destination Sidebar feature on the applicable Destination Page.

Destination Sidebar 

Destination Sidebar specifications

  • 1 x JPEG landscape photo that contains no text or other graphics (this is important for christchurchnz.com’s responsive design), up to 2000 pixels wide. Suitable quality (72 dpi or higher) so that the image doesn’t appear grainy or pixelated. CCT can assist with the resizing of print quality images.
  • Headline up to 6 words
  • Body copy up to 25 words
  • Link text up to 4 words

All advertisements - full, half, third, quarter & sixth page

CCT will support advertisers to ensure they have an up-to-date listing on the Tourism New Zealand (TNZ) Operator Database. The TNZ Operator Database populates both newzealand.com and christchurchnz.com.

CCT assistance will include:

  • Creation of listings
  • Loading of content including text, images and videos.