Regional Ski Fields host giant of the Australian FIT market
25 July 2013
Three Mackenzie Ski fields and Tekapo Springs have reached out to Australian travel giant ANZCRO and challenged them to do more business in the region from 2014.
In an unprecedented move, Mt Dobson, Ski Roundhill, Ohau Snow Fields and Tekapo Springs have stepped out of the tourism 'norm' and directly invited four key influencers from the travel wholesaler ANZCRO to experience the region’s winter offerings to help raise their profile as a family winter holiday destination.
"The Mackenzie has so much to offer in this market," Said Cathy Hemsworth, spokesperson for the group, "we know that we are a great holiday choice for Australian families so it is time we got out there and showed them what we can do."
"We already have a strong relationship with ANZCRO, but with this activity we hope to significantly increase the sale of Mackenzie ski packages through this critical network which is the biggest Free and Independent Travel (FIT) wholesaler of NZ holidays in the Southern Hemisphere."
This initiative has also received backing from key tourism bodies. "Christchurch and Canterbury Tourism and Tourism New Zealand have supported this venture. In addition Air New Zealand has also assisted us with flights" said Hemsworth. "This gives credence to the value of what we are trying to achieve as a local winter group and the benefit of this initiative will spread right across the region’s tourism platform."
"I cannot speak more highly of the support we have been given, not only by the contributing businesses, but other operators who are providing off ski field experiences. This will show that there is a great choice of activities especially for families wanting a unique New Zealand ski and winter holiday experience in the Mackenzie. Air Safaris, The Helicopter Line Mt Cook, The Mantra Group, Tekapo Holiday Homes, local restaurants and others have come to the party to 'wow' the ANZCRO representatives."
"All going well, everyone will see an increase in Australian traffic this time next year," said Cathy Hemsworth.