Mackenzie District reappoints CCT to tourism marketing role

12 September 2013

Christchurch and Canterbury Tourism (CCT) will be in charge of driving tourism growth in the Mackenzie District for the next 9 months.

The Mackenzie District Council has decided to renew the Canterbury regional tourism organisation's contract to provide core tourism marketing services for the region through until June next year. The move follows the council's decision in September last year to hand over responsibility for the marketing of the Mackenzie District to CCT while it looked at long-term options for promoting tourism in the region.

Mackenzie District Council chief executive Wayne Barnett says CCT's involvement in the marketing of the region is paying dividends and it makes sense to extend their contract through until the end of this financial year. "Through CCT's Christchurch office we have access to specialised skills and tourism marketing resources that can really help us to strengthen our tourism industry. Their market knowledge, online tools, skills in developing campaigns, research expertise and media connections are proving extremely valuable to the Mackenzie District Council," Mr Barnett says.

CCT's general manager marketing, Rowan Townsend says the organisation is delighted to be able to play a core role in marketing the Mackenzie District as it is the most significant visitor hosting area in the Canterbury province, outside of Christchurch.

Last year 169,000 domestic and 299,000 international visitor nights were recorded in the Mackenzie District.

"We are very excited to be continuing our work alongside the tourism operators in the Mackenzie District to market this very special part of New Zealand," Ms Townsend says.

"One of the key lessons we have learned from our direct involvement with the Mackenzie region over the past year has been the importance of a direct and communicative relationship with the key tourism operators in the region."

To foster that communication CCT will be running a series of industry workshops in the Mackenzie District next week to report back on the results of the past year's marketing activities.

The workshops are open to all tourism operators and industry stakeholders and will be held at the following times and locations:

  • Monday 16 September, Fairlie 10.30am - 12 noon
  • Monday 16 September, Tekapo 4.00pm - 5.30pm
  • Tuesday 17 September, Twizel 1pm - 2.30pm.