Christchurch & Canterbury Tourism to support Mackenzie District Tourism Marketing

4 September 2012

Christchurch and Canterbury Tourism (CCT), Canterbury's regional tourism organisation, is to provide core tourism marketing services for Mackenzie District Council (MDC) over the next 12 months from 17 September.

Following a decision not to continue with the Mackenzie Tourism & Development Trust as its vehicle for marketing the region beyond 31 July 2012, MDC felt it needed time to develop a new model for supporting the industry at a level that was sustainable for its ratepayers.

Glen Innes, Chief Executive of Mackenzie District Council said in the interim there was still a need to deliver a range of core marketing services for the tourism sector within the Mackenzie District.

"While CCT is to provide this assistance in the coming year, a MDC working party will evaluate the long term tourism marketing environment and needs for the region and identify what future role Council might play to ensure that the region optimises the economic and employment opportunities in the tourism sector."

Tim Hunter, Chief Executive of Christchurch & Canterbury Tourism said he welcomed the opportunity to assist with marketing the Mackenzie District, home to many of the South Island's iconic tourism gems.

"Our role will be to liaise with tourism operators, represent the region at key travel trade events, host media and travel trade familiarisation visits, assist operators with web listings, and ensure the district is involved in marketing campaigns and to provide a unique Official Visitors Guide for the region."

CCT would also appoint a Mackenzie based Field Officer, Mr Hunter said.

CCT will be required to report to MDC on tourism trends, project activity and results three times over the coming year.

Mr Innes said the arrangement with CCT would not extend to Visitor Centre activities or the maintenance and marketing of the Alps to Ocean Cycleway.

"The Mackenzie District Council is committed to supporting the cycleway project and will retain direct oversight of this important project," he said.