Trade Update

The trade team have been busy working on a number of projects over the past quarter with online 'webinars', sales calls, the Rugby World Cup and TRENZ. Here is a summary of some of the major ones.

 

International Trade

• Continued support and communication was provided to off shore wholesalers which now include Rugby World Cup Official Travel Agents (OTA's). These agents will become a major focus as we build up to the 2011 event.
• Sales calls were undertaken by Hugh Packer & Rowan Townsend to sixteen Auckland based and three Christchurch Inbound Operators (IBO's). Updates on new products, itinerary development, opportunities for new product to be added to programs and staff training was undertaken where appropriate.
• No overseas trade visits were undertaken over the summer/Christmas period.

 

UK/Europe Webinar

• Presentation to between 40-50 New Zealand specialist agents from UK, Ireland & Continental Europe in conjunction with Tourism New Zealand. The focus is targeting longer stays in Christchurch & Canterbury, large range of activities with a clear message that Christchurch is the Heart of the South with its big backyard of Canterbury. Rugby World Cup and Great Wine Capital key points were included. The presentation was well received with new contacts being made and supplied by Tourism New Zealand.

 

TRENZ 2010

• Continued planning and organisation continues and attention devoted to theming with Business Partner Exhibitors. The Christchurch & Canterbury regional setup has 15 exhibitors (this does not include those exhibiting on National stands such as hotel chains). Close communication between CCT and the exhibitors will be important as we get closer to the event.

 

Months Ahead

• Trade visit to Australia in conjunction with Tourism New Zealand and other RTO's early March.
• Plan on future touring itineraries to benefit region.
• TRENZ preparation

 

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