Marketing Update

The best of New Zealand can be experienced in Christchurch & Canterbury - and this is a message that we're consistently reinforcing through the extensive campaign activity being undertaken right now. The opportunity to create two television commercials (from next week these can be viewed from our website), a raft of online creative, magazine advertisements and out of office screen creative has been fantastic - and has come about as a result of some sensational collaboration with our airline partners (Air New Zealand, Jetstar and Pacific Blue - and we are also in discussions now with Emirates); outstanding support from our business partners - thank you; a creative agency that has 'done backward flips and cartwheels' to meet some challenging deadlines; fantastic support from Tourism New Zealand and a willingness between the other regions to work together in presenting New Zealand as the most captivating holiday destination for Australians. That the best of New Zealand is here makes Christchurch & Canterbury the obvious choice! Within this networker you will see there is alot going on. If you have queries regarding the campaigning or it simply doesn't make sense (there is, afterall, alot going on) please just call me.

And partnering the campaign activity is a communications plan which utilises social media channels as well as PR support both locally and from Australia - all very exciting and we're certainly seeing the results. Website visitation has doubled since the campaigning commenced and our Australian visitors now make up close to 50% of those people who visit the site. That said, the personal experience can never be underestimated and accordingly famil activity is a core focus within the team. Encouragingly the response from invited media is very positive and already we're seeing the spinoff of having a PR agent based in Sydney. One of Australia's leading freelance journalists has agreed to visit Christchurch for 5 days during Ellerslie International Flower Show.

However it's not all about campaigning. There is alot of preparation being undertaken for  RWC2011 (with Rowan taking on a special projects role once Tania returns from maternity leave), trade famils, a raft of activity for Great Wine Capitals, cruise coordination, constant optimisation and refinement of the website and regular meetings and updates with business partners.

CCT has entered into a 3 year partnership with Apex; who is supplying the vehicles we use for transporting visiting media, trade and VIP's. We are delighted to have the support and involvement of NZ's largest privately owned company with head office in Christchurch.

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